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Is company transparency good or bad for competitive intelligence?

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Submitted by Jason on Thu, 05/14/2009 - 14:38
in

Imagine how much of an advantage you would have if you could live inside the walls of your fiercest competitors office for a week. Think of how much you'd learn about the way they do business, their future direction, new product releases, etc.

Open door
About five years ago, I worked at a company that specialized in Competitive Intelligence (CI). It was one of the toughest jobs I've had for sure. A lot of it was trying to crack the code to a safe. This is before the social media explosion and many companies attitude was still one of isolationism and privacy. Well, a lot sure has changed since then. Coinciding with Obama's pledge for transparency, forward-thinking companies are opening themselves up to their customers and the public at large. The bread and butter of Competitive Intelligence has always been primary research. Phone calls, trade shows, and industry networking some of the main techniques. And while the way competitive intelligence is done is shifting, personal contact is still the best way to gather information.

So how is this era of transparency going to affect how CI is conducted? Will it make it easier because more doors are unlocked (figuratively of course, I'm not talking about catsuits here)? Or will it become more difficult because the faces of companies will now be hyper-aware of those trying to pry the secrets?

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