Jason's blog

From January of 2009 to March of 2009, Twitter grew from 6 million unique visitors to over 14 million. It is one of the fastest growing social media sites, and while its userbase is low compared to a behemoth like Facebook, it is rapidly changing the current landscape and expectations for customer service. Forward-thinking companies like Whole Foods, JetBlue, and Zappos.com realize the magnitude and impact a single problem resolution can have on their company's image, and this is magnified on a site like Twitter.

Imagine how much of an advantage you would have if you could live inside the walls of your fiercest competitors office for a week. Think of how much you'd learn about the way they do business, their future direction, new product releases, etc.